Frequently Asked Questions about

100 Days to Launch Your Practice 

Do you have a question not answered here?  Please contact us.
Questions of general interest will be added to this list.

100 Days to Launch Your Practice was developed for you, if you are interested in launching or growing a successful health/patient advocacy or care management practice.

Our next program begins in September 2022.  Sign up to be notified when registration opens.

image - APHA Academy student at computer

The 100 Days program focuses specifically on the business aspects of an advocacy practice. We assume you already have basic advocacy or care management skills, but lack the business acumen required to sustain and grow a practice. Then we fill in those business-knowledge gaps to allow you to focus on your patient-clients.

APHA Academy is a combined initiative of two advocacy and care management focused activities: The Alliance of Professional Health Advocates and PracticeUP! Online.  The curriculum for 100 Days to Launch takes advantage of the best of both these worlds.

If you have a question not addressed below, please contact us.

Registration Questions

If you wish to become a patient advocate or care manager, and know you will need assistance with starting, then growing, your practice, then this course will definitely be worth your money and effort. The entire focus will be on helping you understand the important business aspects of your work. It will remove the intimidation factor! You’ll have an instructor working with you throughout, and all the other students in the course to discuss needs, issues, and answers with.

Completion of this course will give you the confidence you need to move forward, and the resources you need to help you, even when the course is completed.


We can’t give you a number of students, because it will depend on who enrolls in the course and the skills they feel they already have. As soon as we process your registration and it is paid in full, you will receive a questionnaire which is going to help us tailor the course to those who register.

The limitation of registrations will depend on how many true beginners we have in the course – vs – those who wish to update their skills.

To give you an example: our Spring 2021 cohort had 16 students, of which 8 were just getting started.

Yes, there are three ways to reduce your cost:

First – if you have found us early enough, Early Registration will reduce the price a great deal. 

If you have previously attended an in-person workshop or bootcamp through APHA or PracticeUP! Online, you may be eligible for a Frequent Flyer Discount. See the details below in Miscellaneous Questions (“If I have previously attended an APHA or PracticeUP! in-person workshop, bootcamp, or other days-long event, is there any advantage to taking this course?”)

The other possible discounts will come with any books you purchase. The three main instruction books (handbooks) are required texts for the course. You can find regular book pricing here on each book listing. If you are an APHA member, you can purchase the books with APHA discounts.  You’ll be offered reduced book pricing during Academy registration (even better discounts than APHA membership discounts). If you do not take advantage of the discounted pricing at registration, you will NOT be able to do so later.

A 50% refund will be available until 30 days before the first class is scheduled.

The refunded amount will be 50% of the total paid – MINUS the APHA membership ($145 value), any books purchased, and any reimbursements already made for PracticeUP! courses. (Find details on PracticeUP! course reimbursements in the last question in the Miscellaneous FAQs.)

There are no refunds for the membership or the books, which will remain intact even after the refund has been delivered for the program.

Course Content Questions

(Including CEs)

The guide and main instructor is Trisha Torrey, the founder and director of The Alliance of Professional Health Advocates, and PracticeUP! Online, and the author of the textbooks we’ll be using throughout the course (see more about the textbooks below). Trisha may be assisted by additional instructors and experts. Announcements will be made as need be.

  • Textbooks:  you will need the 3 instructional Health Advocate Career Series books. Find more information about them here.
    • The Start and Grow Your Own Practice Handbook
    • The Health Advocate’s Basic Marketing Handbook
    • The Health Advocate’s Advanced Marketing Handbook
  • You will want a way to take notes (digitally or using paper and pen).

There are also two tech requirements, listed in Miscellaneous FAQs (“What equipment or technology will I need to take the course?”)

All lessons will be taught through a combination of media (videocast or podcast), assigned reading, and/or in-person instruction, depending on the lesson. Most will be self-guided, with clear instructions. No two lessons will be taught exactly the same way, although they will all use simple processes to make it easy for you to know exactly what to do and where to find the information you need to complete the lesson.

All lessons will be set up on the membership site, although you may be directed from there to take a lesson, or complete an assessment at PracticeUP! online. Again, your instructions will be very clear.

Some of the lessons will send you to existing courses at PracticeUP! Online. If you have already taken those courses, you’ll be a few steps ahead, and of course, you may want to repeat them (which might be helpful with the extra background you will have learned prior to taking them). If you have already earned CEs at PracticeUP! online, see the notation below (“How are CEs earned?”) for more information about how your CEs will be awarded for this program.

Lessons will become available one or two at a time during the week they are scheduled. You’ll be alerted, and will receive a link, as each one is live and ready for you. More information about how this works will be provided at our first meeting during Week 1.

In some cases, lessons will build on each other, so it will be important for you to keep up and to complete your assignments. However, we also know that sometimes life gets in the way – so, see below “What if I fall behind?” in the Miscellaneous Questions section.

Think of the difference as similar to the difference between building a new house vs adding a new shed out back. Building a new house means you begin by constructing a good, solid foundation, then bit-by-bit you add to it to create all the rooms you need in a house you plan to live in for a long time. You learn the fundamentals, and you build it to shelter you from problems outside.  A shed is an important addition – but it’s only there to use as needed, maybe for storage, or as a work area. The house is something you live in every day. The shed is utilitarian and has a specific purpose. The house represents an entire practice. The shed solves individual needs as they arise.

APHA Academy offers entire programs that have specific start and end dates, and which last over a period of weeks or months – like a house.

PracticeUP! offers individual coursework, focused on specific skills, that last from minutes to hours and are then complete – more like the shed.

Both APHA Academy and PracticeUP! offer continuing education credits.

APHA Academy will actually leverage many of the existing PracticeUP! courses to supplement its curriculum.

Although the course was not built to prepare you for the certification exam, it will go a long way toward helping you pass it if you haven’t already.

Further, one of the benefits of taking this course will be a generous discount toward taking the BCPA Certification Prep course at the Care Excellence Institute.

Up to 19.5 CEs may be earned in a variety of ways, again, depending on the lesson. In all cases, you will complete quizzes and assessments to be sure you have mastered the material required for the CEs.

Some of the CEs will be awarded for completion of the courses taught at PracticeUP! Online which are integrated into this program. If you have already completed some or all of those courses, then this program will be a great add-on to that knowledge. 

An important note about CEs:  All BCPA CEs are approved by the Patient Advocate Certification Board in advance of course launch. APHA / PracticeUP! are required to meet stringent requirements to earn that approval, and not all this program’s content is eligible for that approval (some topics are not PACB / BCPA related). More information about this will be shared during our first meeting, Week 1.

There are two important points about earning these CEs if you have already taken PracticeUP! courses:

  1. If you have earned the CEs that accompany a course at PracticeUP! you cannot double your earnings. The number of CEs you eventually earn from this program will be accounted for differently.  This will be further explained during our first lesson / course meeting during week 1. But don’t worry! We’ll be sure you get as many CEs from both your Academy and PracticeUP! experiences as possible.
  2. If you have already paid for PracticeUP! courses, we may offer refunds for them. (Find details in the Miscellaneous Questions “What if I have already taken (and paid for) courses at PracticeUP! Online?”

APHA Membership Requirement Questions

One goal of the 100 Days to Launch program is to help you best utilize available resources. Many of those resources reside behind the membership wall of APHA and require a Premium membership to access. That includes legal contracts, business insurance providers, and our well-regarded discussion forum.

There are three reasons for this requirement. First, PACE members would not have the access they need to the dozens of resources available on the APHA site (to Premium members only), so PACE members would have to upgrade – which becomes an administrative challenge overall. Instead PACE members will find an additional benefit (see below) in addition to their new, 6-month Premium membership.

Second, our goal is to get you listed in APHA’s AdvoConnection Directory by the end of the program. We’ll be fulfilling your requirements for listing as we move along in the course to make that happen. Unless you are a Premium member of APHA, you will not be able to list yourself in the directory.

Finally, It is inevitable that some APHA memberships would expire during the course of the 3+ months the program lasts. Rather than deal with them piecemeal, we want to know you will have access to the coursework and the required resources throughout the entire 14 weeks (and more). Extending existing memberships will accomplish that.

If you are already a Premium or Premium +ADL member (listed in the AdvoConnection Directory), then we will simply extend your membership by six months. (If your membership is set to expire in 3 months, we will add six, and your membership will not expire for 9 months.)

If you are an existing PACE member, we will upgrade you to Premium membership, and will provide extra time prorated based on what you have left on your PACE membership. So, if your PACE membership still has several months left before it expires, say $25 worth of time, you’ll get the new 6 months of Premium, plus $24 worth of Premium extra (about 5 weeks worth.)

We’ll be very clear with you on how the time is added and upgraded on your membership. You’ll have the ability to review and ask questions. If you are a current APHA member and wish to know how the credit will work on your specific membership before you register for this program, please email us:

No you do not. Register and pay for the program first. Once we receive your registration, we will start the membership process.

Your registration will pay for 6 months of APHA Premium membership.  (You can learn more about a Premium membership here.)

Miscellaneous Questions

  • While a mobile device may be all you need for many lessons (mobile phone or tablet), you will need access to your computer for some lessons because the tech will be more difficult to manipulate on a mobile device. 
  • You will need internet access.

No. Most the classes will be made available digitally on a schedule, once or twice each week, and you’ll be notified that the lesson is online and ready for you.

It will be important for you to keep up with the lessons and homework. However, we recognize that sometimes that is easier said than done. So we have made it as easy as we can for you to continue to get all the benefits of this course even if you fall behind.

All lessons will become available one-at-a-time, and in a specific order. Once they are online, they will remain available to you as long as your membership in APHA continues, even if that is months or years after the course is complete.

Most lessons will be self-guided, and those that are live (video or audio) will be recorded, and made available to watch or re-watch as that next lesson in the series.

If you fall behind, or you can’t participate in one of the live lessons, then you’ll be able to watch and listen to the recording. And, of course, you’ll continue to have access to those lessons just as you will have access to all the other lessons in the series, as long as you are an APHA member.

The first live class will be held on the first date of the program, scheduled at 1 PM eastern / 12 noon central / 11 AM mountain / 10 AM pacific.

The group will determine the dates and times for the remaining live classes as far in advance as possible.

First, please know that not all courses at PracticeUP! Online are part of this 100 Days to Launch program. However, many of them are, and if you have paid for those included courses already, we don’t want you to pay for them twice.

If you already paid for courses at PracticeUP!, we will review your payment record, then reimburse the total you paid.

If you took courses at PracticeUP! through your APHA membership, and you paid for the course at the PracticeUP! site (whether or not you used a discount), then we will reimburse the amount you paid for the courses.

If you took courses at PracticeUP! through your APHA membership, and  your discount meant you took the courses for free, then there will be no reimbursements due you.

Yes. Absolutely. The Academy program will build on the great start you already got.

See the question about the PracticeUP! courses specifically above (Course Content Questions > L. What is the difference between the APHA Academy program and just taking courses at PracticeUP! Online?

Whereas previous in-person events, those held in many cities across the US, were 16 to 20 hours in duration, and touched on some of the many basics of practice business, this program will be three times the amount of direct learning time (40-50 hours), and is far more comprehensive.

Don’t forget, too – one of the few discounts available for this 100 Days to Launch program is the Frequent Flyer 20% discount available to those who have previously attended one of our in-person learning events*.

If you have been one of our previous students, please contact us before you register. We will confirm your previous attendance, then provide you with a discount code.

*The discount for previous in-person event attendees will be provided to you if you attended at least 1-1/2 full days of workshops or bootcamps. Those who attended only one day, or who attended a networking event only, will not be offered the discount. Discounts are not approved for attendance at any other event, even if APHA was a sponsor. 

If you have a question not addressed above, please contact us.

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