Learn about our
Premier Academy Course:
100 Days to
Launch Your Practice
Find all course details below.
More than ever, patients and families need advocates to help them get what they need from the healthcare system. That means an opportunity for YOU.
Whether you can offer them medical-navigation assistance, or you can help them wrangle their outrageous (and often wrong!) medical bills – patients and families need YOU and your skills.
You know you can be a great advocate. But are you as sure about your business skills? Can you start, run, and grow an advocacy or care management practice and be confident of success?
If you aren’t sure or if you know you could benefit from learning business start-up basics… it’s time to enroll in our APHA Academy course: 100 Days to Launch Your Practice
Learn more below.
APHA Academy focuses on the business of advocacy and care management to ensure you can start and grow a successful, sustainable practice.
Through online instruction and live sessions, we’ll help you build your skills and answer your burning questions about starting and growing an independent advocacy practice.
You’ll develop the confidence you need to become the advocate or care manager YOU want to be!
Whether you haven’t yet thrown the switch, you’ve gotten a rocky start and your skills need a boost, or you think there is value in understanding better how to make you and your practice more effective or efficient…
APHA Academy is for you!
100 Days to Launch Your Practice
Rolling enrollment – start anytime!
Learn at your own pace. You can finish in 100 Days!
25 lessons available to learn at your own personalized pace.
Self-paced with 40-50 hours of instruction in total.
- Videos, podcasts, online coursework, reading, discussion forum
- Includes “live” office hours once a month
CEs for BCPA Recertification
You will earn a minimum of 10 CEs, up to 19.5 CEs, depending on previous coursework you have completed.
Find more details in the Course Content Questions section of our Frequently Asked Questions.
Curriculum / Agenda
All business, all the time, from legal and insurance, to ethics and marketing, fro pricing your services to client discussions, developing your niche, your website, and more.
Connect with Others
Connect with other advocates and online learners in the APHA 100 Days Forum. Ask questions and get answers from colleagues and professionals during live office hours.
The online Discussion Forum is only for 100 Days learners. There, you can meet other advocates and care managers who are growing their practice and advancing their skills. You can also enjoy “office hours” once a month with seasoned advocates who are available to answer your questions as you go through the course.
(plus the cost of any textbooks you don’t already own)
This INCLUDES a 6-month Premium APHA membership. (Already a member? We’ll add the free months to your existing membership. See APHA Membership in our FAQs for more information.)
Textbooks Required: The three instruction books in the Health Advocates Career Series will be required for this course. Discounts are available. See “Pricing Discounts” in the Registration Questions on our FAQs page.
As you register, you will have access to big discounts on the textbooks, if you need them. (Learn more about the textbooks in the FAQs, Question J.)
100 Days to Launch Your Practice
Welcome and Orientation
Setting the Stage for You and Your New Practice
Setting Your Goals
Making Your Early Decisions
Setting Your Prices
Insurance for Your Practice
Legal Needs and Considerations
Introduction to Client Acquisition
Client Assessments and Estimates
Client Acquisition – Getting Started with Marketing
Target Audiences, Messaging, and Choosing a Niche (Marketing)
Branding, Elevator Pitches, and Narratives (Marketing, Messaging)
Overcoming Objections (Marketing, More Messaging)
Introduction to Web Marketing and SEO
Newsletters and Email Collection
Blogging and Social Media
Becoming the Expert
Using Public Relations
Choosing the Right Marketing Tactics and Measuring Marketing Success