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Crisis Conversations: A podcast series focusing on services and business management during the coronavirus / COVID-19 crisis

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  (3) Mind Your Marketing During a Pandemic

Join two currently practicing advocates (find them below) as they discuss: The two important marketing considerations during a pandemic: (1) Marketing for pandemic-related needs
  • Discussion of current target audiences, and their experience during the crisis (phones are not ringing!)
  • Process for allying fear among current audiences
  • Types of concerns clients are voicing: COVID-19 – vs – usual health-related needs
  • Proactive marketing to current and potential clients
  • Types of outreach that can be done by advocates, especially during quiet times:  phone calls and emails, updating web presence and printed materials, PR and press outreach
(2) Marketing for post-pandemic practice health – as the crisis wanes, and beyond
  • Overview of types of client contact they anticipate (care vs cost)
  • Opportunities for growing the practice – all challenges beget opportunities!
Resources mentioned during this podcast:

AnnMarie’s website:  www.PatientAdvocators.com

Nancy’s website:  www.NavigateNC.com

Kim McIlnay’s Best Practices Video

Meet our Experts

 

AnnMarie McIlwain, Patient Advocators

AnnMarie McIlwain
Patient Advocators

 

Nancy Ruffner

Nancy Ruffner
Navigate NC

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