Business Fundamentals: Am I Ready to Turn My Passion into a Career?
Stop dreaming. Start building.
Six 90-minute LIVE classes with entrepreneurship educator Edward Rogoff, PhD
Limited to 10 participants / $1,299 per seat
First class Tuesday March 3, 2026 at 12pm ET
You have the experience and the drive. This 6-session LIVE program gives you the business foundation you need to turn your work into a clear, viable, and sustainable independent practice—without guesswork.
Join us for a FREE live session to meet Professor Rogoff and learn more on Thursday, February 26, 2026 at 2pm ET. Register here.
Course Dates:
Session 1: Tuesday, March 3, 2026 at 12-1:30pm ET
Session 2: Tuesday, March 10, 2026 at 12-1:30pm ET
Session 3: Tuesday, March 17, 2026 at 12-1:30pm ET
Session 4: Tuesday, March 24, 2026 at 12-1:30pm ET
Session 5: Wednesday, April 1, 2026 at 12-1:30pm ET
Session 6: Tuesday, April 7, 2026 at 12-1:30pm ET
What You’ll Gain
By the end of this program, you will:
- Validate whether your business idea is feasible and profitable
- Define a clear competitive strategy that sets your practice apart
- Understand your startup costs, funding options, and path to break-even
- Build a focused, measurable marketing plan
- Choose the right legal structure based on tax and liability considerations
Who This Course Is For
Experienced professionals ready to move from employment or part-time work into a structured independent practice.
Ready to Get Started?
If you’re serious about building something sustainable, this course will give you the clarity and confidence to move forward.
About the Instructor
Edward G. Rogoff is a nationally recognized entrepreneurship educator and former Dean of the Long Island University Brooklyn School of Business. He has taught entrepreneurship at Baruch College (CUNY) and New York University, and was named Outstanding Entrepreneurship Educator of the Year by the U.S. Association for Small Business and Entrepreneurship.
A former entrepreneur himself, Dr. Rogoff brings real-world experience to his teaching. He is the author of Bankable Business Plans and The Second Chance Revolution, and has written for the New York Times and Forbes. As both a lifelong patient and health advocate, he brings a unique perspective to helping professionals navigate complex, high-stakes decisions with clarity and confidence.
