Expert Call-Ins
Teleconferences with Guest Experts on topics of interest to advocates
Link to PODCASTS AND RESOURCES from completed calls
Note Call-ins are scheduled for Eastern time - please adjust for your time zone.

June 8
7 to 7:45 pm EST
4 to 4:45 pm PST

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Finding Your Way Around APHA Connect!

In January we launched our new discussion forum, APHA Connect! It's very different from our previous forum home at LinkedIn, and while many folks have jumped right in to learn the ropes, others are a little overwhelmed at how to find their way around to maximize their use of the forum.

Join us for this scenic tour of the APHA Connect! Discussion Forum. We'll begin by covering the registration process for those who aren't already registered and using the system. (If you're already registered, you can wait to call in a few minutes late.)

From there we'll cover the steps to starting a new topic, contributing to an existing topic, joining a Special Interest Group, and "friending" others.

For this call-in, we will ask you to be at your computer so you can watch what we are doing as we do it. You can use the system as we do. We'll send you instructions ahead of time so you can follow along.

Is there something that has confused you? Or that you have tried to do in the new forum but have had trouble? Please send your questions along to us at least 3 days in advance:

June 14
7 to 7:45 pm EST
4 to 4:45 pm PST

Medical Billing SIG Networking Call - all APHA members invited!

Insurance Appeals: From 411 to 911

How can you be the expert at appeals that your clients expect? When are appeals necessary? What should they say?

A short presentation exploring major types of insurance appeals and how to present them, will be followed by an interactive forum.

Submit one case requiring an appeal to SIG manager Martine Brousse, at least three days in advance, to be discussed during the call, or better yet, come prepared to share your experience, strategy advice and creative solutions.

July 13
7 to 7:45 pm EST
4 to 4:45 pm PST

Registration will begin by

Guarding Your Intellectual Property

Do you have a logo or website for your advocacy business? Have you developed a recognized brand? Do you write a blog, or have you written useful material for patients or other advocates? Do you send a newsletter to potential clients?

No matter what type of writing or designing you do, once you have published it, the result is considered to be your intellectual property. If you have written or created for your business, then the results become your business’s intellectual capital, and contribute to the value of your business.

That means it is important for you to protect your creations using the legal means available and necessary to do so. Understanding how to guard your intellectual property includes everything from knowing how and when something should be copyrighted, knowing how and when something needs to be trademarked, the differences between those two, what your legal rights and responsibilities are, how to go about all this legally, and even what you need to do to protect your intellectual property if you find someone has made use of your creations without your permission. Also important is to understand how to avoid infringing the rights of others.

Gina Culbert, an intellectual property attorney at Baker Hostetler in Seattle, WA will be our presenter for this call. With more than 30 years of experience, Gina knows the questions to ask, and the important answers we need. In addition, Gina has a keen interest in patient advocacy, and sits on the Board of Directors of WASHAA (Washington State Health Advocacy Association.)

September 19
7 to 7:45 pm EST
4 to 4:45 pm PST

Registration will begin by
Patient Advocates and the Hospital Patient Experience

Interview with Stacy Palmer from the Beryl Institute

October 12
7 to 7:45 pm EST
4 to 4:45 pm PST

Registration will begin by
Marketing to Seniors and Their Family Caregivers

If your niche (or at least your favorite clients) are folks over age 65, this is the call for you. Successful outreach to the "aging" market requires a good knowledge of the touchpoints that are important to a mature audience. Assumptions won't do. You need to understand their reality and how they seek help.

Our guest expert, Anthony Cirillo, has been working with seniors and those who market to them, for the past 31 years. He writes and speaks for mature individuals, their families and loved ones, and the professionals they choose to work with. And then, sometimes he just breaks out in song!

You can find Anthony online in a variety of places - (formerly, the Educated Aging Blog, and at his website, The Aging Experience.

And you can find him as our expert here at APHA, too. Register today to learn all you can about marketing to the aging market.

(Date: TBD)
7 to 7:45 pm EST
4 to 4:45 pm PST

Registration will begin a few weeks prior to this call.
The Top 10 Tips for Improving Your Marketing

If marketing is either new to you, or an enigma - or both! - then spend 45 minutes with us to learn the best tips for minimizing marketing confusion, maximizing your efforts, reaching, then engaging the most people.

A little bit psychology, and a little bit of magic, combined with a little bit of common sense can go a long way toward making your marketing work better for you.

You might not believe it, but marketing can actually be fun, in particular when your phone begins to ring more frequently!

Join us. Send us your questions at least 3 days in advance, please.

*Having trouble reaching the RSVP page?

You must be You must be logged into your member dashboard to RSVP.
Once you log in, follow find the link to CALL-INs in the Quick Links, lower right

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Link here to learn more about membership.

  Please Read!  
1. All call-ins require an RSVP
Attendance will be limited, depending on the topic, so RSVP as early as possible.  Call-ins will be recorded (podcast) to share later and follow up notes will be provided. Registrations close 3 hours prior to the scheduled call.
2. EquipmentA telephone only is required for call-ins. You'll be provided with the phone number to dial and the access code needed to log in to our call. You may be guided to a webpage, which will require only your regular computer.
3. CostCall-ins are free for Premium, Premum ADL and PACE members.  Long distance charges are the responsibility of each member.
4. Format:  Most calls will follow the same format:  a brief presentation to begin with, then discussion, Q & A.  All calls begin at 7PM eastern / 4PM pacific. 
They will last for 45 minutes.
5. Post Call-in (Podcasts and Resources):  All notes and recordings will be shared.  You can find follow-up resources from all previous calls here.
*Having trouble reaching
the RSVP page?

You must be logged into your
member dashboard
to RSVP. 
Once you log in, follow the tab for
Call-Ins under PARTICIPATE, lower left

Not a member? 
Learn more about membership.
Listen to Podcasts
and Find Resources
from Completed Calls:
• Ask APHA!
• Client Services
• Communications
• Education and Coursework
• Insurance for Advocates
• Insurance, Billing & Claims for Clients
• Legal Matters
• Marketing
• Money and Pricing
• Patient Safety
• Miscellaneous Business Topics


Link to Podcasts and Resources from Completed Calls  

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