Expert Call-Ins
Teleconferences with Guest Experts on topics of interest to advocates
Link to PODCASTS AND RESOURCES from completed calls
 
Note Call-ins are scheduled for Eastern time - please adjust for your time zone.


Wednesday,
September 28
7 to 7:45 pm EST
4 to 4:45 pm PST

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Share Marketing Ideas

Florida Advocates SIG - All members invited!

We will focus on ideas for Marketing our Patient Advocacy practices in Florida. Join the call and share the marketing tactics that have brought you business as well as creative ideas that you would like to try.


Tuesday,
October 11
7 to 7:45 pm EST
4 to 4:45 pm PST

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Managing medical bills Part II:
Raising cash through financing to pay for medical expenses (and our fees!)


Medical Billing & Claims SIG - All members invited!

Chris Wyatt, VP at Parasail Health, will introduce financing options for patients to raise cash for medical expenses, and explain how they can help us advocates negotiate better outcomes with providers while getting paid up front for our services.

An opportunity for advocates to get client referrals will be presented as well.

(Note: This call was rescheduled. You will need to submit a new registration even if you registered previously.)


Wednesday,
October 12
7 to 7:45 pm EST
4 to 4:45 pm PST

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Marketing to Seniors and Their Family Caregivers

If your niche (or at least your favorite clients) are folks over age 65, this is the call for you. Successful outreach to the "aging" market requires a good knowledge of the touchpoints that are important to a mature audience. Assumptions won't do. You need to understand their reality and how they seek help. When family members are involved, there are additional considerations. For those seniors who are "orphans" (no family to rely on) the mindset, and approach, must be different.

Our guest expert, Anthony Cirillo, has been working with seniors and those who market to them, for the past 31 years. He writes and speaks for mature individuals, their families and loved ones, and the professionals they choose to work with. And then, sometimes he just breaks out in song!

You can find Anthony online in a variety of places - VeryWell.com (formerly About.com), the Educated Aging Blog, and at his website, The Aging Experience.

And you can find him as our expert here at APHA, too. Register today to learn all you can about marketing to the aging market.
Connect! with Anne

Thursday,
October 13
1 to 1:45 pm EST
10 to 10:45 am PST

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How to Deal with a Client’s Difficult Family Members

Connect! with Anne

No matter who in the family is the patient, it may be the other family members who disagree on the care options their loved one should choose, even when it’s the patient who should be making decisions. This discussion will focus on tactics for helping the patient make his or her own choices, and helping family members understand their roles in the process.

Please Note:  Attendance on these calls is limited - first-come, first served!  Register early!

Learn more about the Connect! with Anne sessions. (You'll need to log-in to APHA Connect!)
Connect! with Anne

Wednesday,
November 16
4 to 4:45 pm EST
1 to 1:45 pm PST

Registration will begin a few weeks prior to this call.
How to Deal with Resistant Providers

Connect! with Anne

Piggy backing on the September 2016 conversation about introducing yourself to your client’s provider, this conversation will deal directly with those providers who may be resistant, defensive or even abusive, and how you can work to overcome their resistance.

Please Note:  Attendance on these calls is limited - first-come, first served!  Register early!

Learn more about the Connect! with Anne sessions. (You'll need to log-in to APHA Connect!)


November
(Date: TBD)
7 to 7:45 pm EST
4 to 4:45 pm PST

Registration will begin a few weeks prior to this call.
The Top 10 Tips for Improving Your Marketing

If marketing is either new to you, or an enigma - or both! - then spend 45 minutes with us to learn the best tips for minimizing marketing confusion, maximizing your efforts, reaching, then engaging the most people.

A little bit psychology, and a little bit of magic, combined with a little bit of common sense can go a long way toward making your marketing work better for you.

You might not believe it, but marketing can actually be fun, in particular when your phone begins to ring more frequently!

Join us. Send us your questions at least 3 days in advance, please.

*Having trouble reaching the RSVP page?

You must be You must be logged into your member dashboard to RSVP.
Once you log in, follow find the link to CALL-INs in the Quick Links, lower right
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  Please Read!  
     
1. All call-ins require an RSVP
Attendance will be limited, depending on the topic, so RSVP as early as possible.  Call-ins will be recorded (podcast) to share later and follow up notes will be provided.

Registrations close 3 hours prior to the scheduled call.
2. EquipmentA telephone only is required for call-ins. You'll be provided with the phone number to dial and the access code needed to log in to our call. You may be guided to a webpage, which will require only your regular computer.
3. CostCall-ins are free for Premium, Premum ADL and PACE members.  Long distance charges are the responsibility of each member.
4. Format:  Most calls will follow the same format:  a brief presentation to begin with, then discussion, Q & A.  All calls begin at 7PM eastern / 4PM pacific. 
They will last for 45 minutes.
5. Post Call-in (Podcasts and Resources):  All notes and recordings will be shared.  You can find follow-up resources from all previous calls here.
   
   
 
*Having trouble reaching
the RSVP page?

You must be logged into your
member dashboard
to RSVP. 
Once you log in, follow the tab for
Call-Ins under PARTICIPATE, lower left
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Not a member? 
Learn more about membership.
 
   
 
Listen to Podcasts
and Find Resources
from Completed Calls:
   
Ask APHA!
Client Services
Communications
Education and Coursework
Insurance for Advocates
Insurance, Billing & Claims for Clients
Legal Matters
Marketing
Money and Pricing
Patient Safety
Miscellaneous Business Topics
   

 
     
     
     


Link to Podcasts and Resources from Completed Calls  
 
 


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